Connect With Citizens Who Shape Northeast Ohio

More than 2.8 million people turn to ideastream® each month to explore new ideas and new worlds through radio, television and online content.

Idea Center, Kirk Nelson; World Series of Wine, Stuart Pearl Photography, Downtown Cleveland, T-Fiz; Dee Perry hosts Around Noon

View a list of ideastream’s current underwriters.

Noncommercial, Uncluttered and Educational

For more than a half decade, Americans have ranked PBS the most trusted institution among nationally known organizations.

WVIZ/PBS inspires audiences to “Be More” in their pursuit of lifelong learning. In the mornings and afternoons, PBS KIDS teaches cognitive skills through imaginative shows like Sesame Street, Curious George and Clifford the Big Red Dog. In the evenings, business and community leaders rely on objective news programs like The NewsHour with Jim Lehrer and Washington Week. In Prime Time, cultural enrichment abounds with favorites like Nova, Antiques Roadshow, and American Experience. On weekends hobbyists find tips for their next “big thing” from home improvement to cooking to travel. 

Original productions by ideastream capture the essence of our communities and examine local concerns, from business to legislature, from education to leisure:  Applause, BackStage with..., Feagler & Friends, NewsDepth, and The State of Ohio.

A Dynamic Audience

WVIZ/PBS

AFFLUENT
27% more likely to own a home valued over half a million
59% are investors
22% own more than $100k in liquid assets
23% own three or more vehicles in their household
44% more likely to own a boat

COMMUNITY MINDED
85% vote
69% read a newspaper regularly
40% more likely to be a member of a charitable organization*
39% more likely to be involved in environmental groups/causes*

INFLUENTIAL
38% more likely to be a member of a local body of government*
27% more likely to take part in any group that tries to influence public policy / government*
13% have an occupation that is professional in nature

CULTURALLY PASSIONATE
39% have attended the symphony, opera, ballet, dance or live theatre in the past year
35% read books on a regular basis
32% have attended a movie in the theater in the past month
17% flew domestically 3+ times in the past year
19% have traveled abroad in the past 2 years
12% (35+) plan to take college level courses within the next year

*Source: MRI Doublebase 2008, All other stats from Media Audit, Nov. 2008 - Jan. 2009, A 18+

On Target

PBS KIDS
Monthly Viewership: 532,000 families*
Recently surveyed:**
94% agreed that PBS KIDS programming is educational
80% agreed that companies that sponsor PBS KIDS are exceptional
83% would buy a product from a PBS KIDS sponsor

NEWS & CURRENT AFFAIRS
Early News Monthly Viewership: 109,728 viewers***
Late News Monthly Viewership: 128,094 viewers***
37% of all opinion leaders watch The NewsHour with Jim Lehrer****

PRIME TIME & SPECIALS
Monthly Viewership: 530,675 viewers***

HOW-TO, HOME IMPROVEMENT & TRAVEL
Monthly Viewership: 746,000 viewers*

Sources:
* Nielsen, May 2008, Unduplicated Cume, WVIZ, Cleveland, Akron, Canton.
** OmniTel Survey of Parents’ Opinions of PBS Kids, 2008.
*** Nielsen May 2009, P2+.
**** Erdos & Morgan Opinion Leaders Study, 2008-2009

Underwriting Generates Marketing Results

David A. BrichfordTargets by Interest
Leverage our television programming genres to increase visibility with those most inclined to use your product or services.

Delivers Return on Your Investment
66% of PBS viewers would choose to buy a product from a company that supports PBS, all other things being equal.*

Builds Brand Loyalty and Trust
57% of PBS viewers agree that underwriters are industry leaders.*

Cultivates Clients and Consumers
46% of PBS Viewers have bought a company’s products or services because they appreciated their charity or involvement in the community.*

Shows Your Good Corporate Citizenship
68% feel that companies that fund PBS have a commitment to quality and excellence.*

* Source: 2006 PBS Sponsorship Awareness Study, Harris Interactive.

Strategic Marketing Partnership Focused on Your Goals

ideastream Media Options

Craig Thomas

WVIZ/PBS Broadcast Messages
15-second or 30-second message, professionally produced at no cost, to best reflect your organization’s community relations and marketing goals

Station Event Sponsorships
Station Event Sponsorships help you connect directly with our audience, offer networking opportunities with viewers and members
• WVIZ/PBS Televised Auction
• WVIZ/PBS Globe In a Glass
• WVIZ/PBS World Series of Wine

90.3 WCPN Broadcast Messages
Learn more.

A message that is consistent with the programming, in its tone, character and style, enhances its effectiveness.

Commercial advertising is written in an attempt to cut through clutter. On WVIZ/PBS a maximum of 3 minutes, 14 seconds per hour is devoted to sponsorship versus up to 20 minutes on commercial TV. Without clutter, and presented in a straightforward non-commercial manner, your message stands out and resonates with the audience.

The most successful underwriters have clear, direct announcements.

These messages…
State the name of the underwriter
Describe mission, products, services or special events hosted by the underwriter
Offer viewers a means to contact the underwriter (address, phone, Web)
Are written in an objective style that viewers expect and appreciate

Your ideastream representative will work with your goals and budget to customize an effective campaign.

Underwriting on ideastream delivers dual marketing benefits to your organization: Your message reaches an exceptionally devoted audience that is hard to capture through traditional media. Your support of a respected, nonprofit public service generates goodwill.

Contact ideastream today about underwriting: 216-916-6452